04.12.202507:11:16UTC+00Thailand Consumer Morale at 6-Month High

The consumer confidence index, as reported by the University of the Thai Chamber of Commerce, experienced an upward shift, hitting 53.2 in November 2025, a rise from October's figure of 51.9. This represents the highest confidence level recorded since May, driven by government initiatives and a boost in domestic tourism. The government has implemented a range of economic stimulus measures, including a substantial 44-billion-baht ($1.43 billion) consumer subsidy program aimed at energizing the economy. Nonetheless, consumer sentiment remains cautious, affected by a sluggish overall economic recovery and the sustained burden of high living costs. Additional concerns that weigh heavily on consumer confidence are the ongoing flooding in Southern Thailand, which threatens to cap economic growth at a low 2% for 2025 and between 1.6% and 2% in 2026, as well as the trade tensions and diplomatic issues with Cambodia. These challenges persistently threaten consumer confidence in the short to medium term.